Contractor marketing guides
Written by Nathan Synoground for contractors deciding how to get more calls.
Contractor SEO: Service Pages, Service Areas and the Maps Pack
How contractors rank: a page for every service, service area pages that are real, a complete Google Business Profile, consistent listings and internal links.
Facebook Ads for Contractors: What Works for Home Improvement
What makes Facebook ads book jobs for remodelers, concrete, painting, landscaping and outdoor living contractors, and what wastes the budget.
Google Ads for Contractors: What Actually Books Jobs
Search campaigns on service and town keywords, tight negatives, call tracking on booked jobs and a page per service. What makes contractor Google Ads work.
Google Local Services Ads for Contractors: How They Work and When to Use Them
How Google Local Services Ads work for contractors: pay per lead, verification, reviews, disputing bad leads, answering calls and how they fit with search ads.
How Much Does Contractor Marketing Cost? The Pricing Models Explained
Contractor marketing has two costs: the ad budget and the fee to run it. Here is how retainers, percent of spend, pay per lead and performance deals work.
How to Choose a Contractor Marketing Agency
What to check before you hire a contractor marketing agency: account ownership, tracking to booked jobs, contract terms, who does the work and what to ask.
How to Get More Contractor Leads Without Buying Shared Leads
Shared leads put you in a race with other contractors. Here is how to build your own lead flow from Google, Maps, Facebook and referrals instead.
What a Contractor Website Needs to Turn Visitors Into Calls
The parts of a contractor website that make the phone ring: what goes above the fold, one page per service, real photos, proof, a short form and tracking.