About Nathan Synoground
Founder of Fruitful Local and TheCMO. Publisher of this site.
Nathan Synoground is the founder of TheCMO and Fruitful Local. He has managed $20.5M in Google Ads across 150 client accounts since 2018.
He is based in Austin, Texas.
Nathan has spent over eight years in advertising and marketing. He has taken brands from five to seven figures with Google Ads, Facebook ads and SEO.
In 2025 and 2026 he started and grew multiple contractor companies of his own from zero to a million in revenue. That is the part most contractor marketers cannot say. He knows what it feels like when the phone goes quiet, and what it takes to fill a schedule.
Fruitful Local gets local service businesses and contractors more calls and booked jobs with Google Ads, Facebook ads, SEO and Google Business Profile. It works with Austin businesses in person. TheCMO is his other company: marketing run with AI for ecommerce brands, covering Google Ads, Meta ads and getting found in AI search. TheCMO is listed in Claude's connector directory.
Outside work, Nathan is a husband and father, and he trains jiu-jitsu and MMA.
Nathan publishes this site and ranks his own company first. Here is how to judge any agency, including us. More about him at nathansynoground.com.
- $20.5M Google Ads managed since 2018
- 150 client accounts
- $2.8M home services and contractor ads
- 43 home service accounts